Wednesday, January 16, 2013

Television Commercials

The commercial for Country Corn Flakes uses ethos. By mentioning that they are make by General Mills, a well known, trustworthy brand, and showing the General Mills logo, they are building the credibility of the product. The adverisement also makes use of observational selection. It chooses only to mention the positive aspects of the product and excludes information such as the nutrition facts that could be unfavorable.

The commercial for Alka-Seltzer uses logos. It would make logical sense to buy a product that has many uses such as treating heartburn and headaches. The commerical also uses an arguement from omniscience. It insists that Alka-Seltzer is "better than anything you can get without a perscription." They would have to know of all other treatments in order to rightfully make this claim.

The commercial for Delk uses logos. It mentions the various aspects of the service, which is offered at a low price. The commercial also uses an arguement from omniscience. It assumes that their service is the "finest anywhere" although they do not have knowledge of all other services available.

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